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Kmart Goes HD DVD Exclusive *Updated*
>> From betanews.com:
[QUOTE]
Kmart has decided not to carry Blu-ray players due to their high prices, instead focusing solely on HD DVD this holiday. While it may no longer be the bastion of discount stores it once was, Kmart's move highlights the problems facing Sony's format as HD DVD continues to get cheaper.

The HD DVD Promotions Group said that Kmart's decision to go exclusive wasn't related to an end-cap purchase (where vendors can buy specific shelf space and lock out competitors), but rather because the cost of Blu-ray players are more tailored to home theater enthusiasts. HD DVD meanwhile, will have players under $200, with even deeper discounts after Thanksgiving.
[/QUOTE]

*Update* From gadgetell.com:
[QUOTE]
Kmart has responded to the recent reports of dropping Blu-ray from their stores. Initially it was reported that they were dropping Blu-ray due to "high cost", however Kmart is now stating that those reports are not true.

"There have been numerous statements in the media (Wednesday), attributed to Toshiba, indicating exclusive support for the HD-DVD format in Kmart stores. These statements are false. Kmart intends to support both the HD-DVD and Blu-ray platforms, and has no plans to support either platform exclusively."
[/QUOTE]

Full Story: betanews.com and gadgetell.com
Discuss this news item on our forums: forums.xbox-scene.com

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(Wednesday 31 October 2007 14:43 EST) - (Category: Xbox360) - (Posted by:: )



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