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EA: Industry Must 'Deal With' 60 USD Pricetags
>> From next-gen.biz:
[QUOTE]
Electronic Arts CEO John Riccitiello suggests that publishers will soon have to "deal with" the $59 price point for next-gen videogames.
With the US videogame industry on track for its biggest year ever at $17-$18 billion in 2007 revenues, it would seem that consumers are just peachy with the current price of next-generation games.
"In the next five years, we're all going to have to deal with [the current pricing model]. In China, they're giving games away for free," he said in a Fortune blog report. "People who benefit from the current model will need to embrace a new revenue model, or wait for others to disrupt."
[/QUOTE]
Full Story: next-gen.biz
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