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Microsoft planning central network for Zune and Xbox
>> From nytimes.com:
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I talked earlier this week with J Allard, a key force behind the Xbox who is now driving the Zune music player business (and, he said several times, a few other secret product efforts).
Here is what Mr. Allard said about these plans.
Even though the Zune and Xbox product brands are separate, they are ultimately meant to connect to the same central network.
The Zune guys have to run really fast. The Windows Mobile guys are on a two-year release cycle. The Xbox team now needs to focus on cost reduction, distribution and quality process. Everyone is on their own cadence. The one thing that transcends all this is the network as the nexus.
The online services for Xbox, Zune and future products will merge.
Today we have Xbox live for $50 a year. We have Zune Pass at $15 a month. We don't have a rationalized premium version yet. Fast forward a little bit, and you can image a menu like DirecTV. There is basic, there is enhanced, there is movie pack and NFL Sunday ticket.
Content providers like ESPN, in this vision, will need Microsoft to handle the technical details and marketing of selling their products.
We go in as a platform company and say to ESPN that we can offer preference information so you can curate programs in a way that has never been done before. And you don't have to worry about multiple formats; we do it all for you on the back end. And you can reach all these eyeballs without lifting a finger.
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Full Story: nytimes.com
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