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Rare questions Microsoft's marketing of Viva Pinata
>> From gamesindustry.biz:
[QUOTE]
Viva Piņata developer Rare has questioned why its owner Microsoft decided to back Gears of War with such a high-profile marketing campaign, which left its own new franchise in the shadows last Christmas.
Software engineer James Thomas feels that the new family-friendly IP lost out to Epic's Gears of War, which enjoyed a much bigger marketing budget from Microsoft, helping it top the charts all over the world.
"Most interestingly I think from our point of view, it was interesting to see how the marketing budget was split last Christmas, because obviously everyone knew that Microsoft were publishing Gears of War and Viva Piņata," said Thomas, talking to Gamasutra.
"Yet, so much of the money went towards publishing Gears of War, which is going to sell millions anyway."
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Full Story: gamesindustry.biz
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