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Microsoft: Europe is key battleground, Sell More Console in 2008
>> From gamesindustry.biz:
[QUOTE]
Microsoft expects to sell more Xbox 360 consoles in Japan in 2008 than it did in 2007, but Europe will be the key battleground.
The company told Reuters that recent and upcoming games from popular Japanese designers should help boost sales in Japan where the Xbox 360 lags behind both the PS3 and Wii.
"We will sell more consoles next year than this year," said Jeff Bell, head of global marketing for Microsoft's games business.
Bell said that the Xbox 360 was strong in Britain and gaining market share in France and Germany, but that sales of the PS3 had been lifted there by recent price cuts.
[/QUOTE]
Full Story: gamesindustry.biz
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