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Next-Gen's Top 10 Blunder of 2007: 3 Entries for Microsoft
>> From next-gen.biz:
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There are certain events of 2007 that industry folks would just as soon not ever hear about again--so here they are...
#10 - The Non-Elite Elite
"Now, for only $20 shy of the price of a PlayStation 3 you could own a wireless-less, HD-DVD-less system with a larger hard drive and that thunderous Xbox 360 fan noise. To its credit, it did have a sweet black paint job..."
#7 - Surprise! Zombies!
"The corporate VP of Microsoft Game Studios, Shane Kim, had a secret. Each morning he chuckled quietly to himself, knowing it would make a huge splash at E3 in 2007. Then a Game Informer interview ruined it. You can't really improve on the original, so just read for yourself"
#1 - Red Ink of Death
"With a year's headstart and exclusive hits like Gears of War, Microsoft started 2007 looking every bit the confident market leader they'd longed to be since 2001. Beneath that sanguine exterior, however, lurked a horrible, horrible truth: "Things break."
So said Microsoft's Peter "Antoinnette" Moore of increasingly prevalent Xbox 360 hardware failure - known colloquially as the Red Ring of Death - in a May 2007 in an interview with Mike Antonucci of The Mercury News. Within two months Microsoft publicly acknowledged finding several design flaws which were killing systems and took a $1 billion charge to extend consumer warranties. That charge alone cut Microsoft's profit for the quarter by 25%."
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Full Story/Full List: next-gen.biz (4 pages)
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