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Microsoft Targets Europe After Failing to Woo Gamers in Japan
>> From bloomberg.com:
[QUOTE]
Microsoft Corp. will target video gamers in Europe after failing to take advantage of a one-year head start on rival consoles from Sony Corp. and Nintendo Co. in Japan's $5.9 billion gaming market.
``The No. 1 objective is to win on a global basis and that may mean winning some markets and losing others,'' Aaron Greenberg, Microsoft's group product manager for the Xbox game console business, said in an interview at the Tokyo Game Show yesterday. ``Europe is our priority focus right now.''
The comments suggest the Xbox 360 maker may be running out of ideas to woo players in the world's second-largest gaming nation after the U.S. Even after cutting prices and increasing the number of local game titles, Microsoft's console is outsold by about eight to one by Nintendo's Wii and three to one by Sony's PlayStation 3 since the Japan launch in December 2005.
``It's difficult to see Microsoft capturing a significant share'' in Japan, said Hiroshi Kamide, a Tokyo-based games analyst at KBC Securities Japan. ``After two years on the market, Xbox's position in the country is such that it makes you wonder whether further efforts are even worth it.''
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Full Story: bloomberg.com
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