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Next for Microsoft Xbox: winning casual gamers
>> From Reuters via Yahoo!News:
[QUOTE]
Microsoft Corp has cemented its reputation among hardcore gamers with the launch of alien shoot-out "Halo 3," but it is still struggling to attract the mass market audience that has flocked to Nintendo Co Ltd's Wii console.
Widely expected to be one of the top-selling games of the year after its Tuesday debut, "Halo 3" should help Microsoft sell more of its Xbox 360 gaming machines and finally turn a profit in its entertainment division this fiscal year.
Microsoft has said it had 1.7 million advance orders for the game in the United States, but it won't release actual sales figures for a few days.
Microsoft knows it must attract casual customers as well if the Xbox 360 is going to be a living-room fixture.
"That's the biggest challenge Microsoft has. They were never able to do that with the original Xbox and they will be hard-pressed to do it with the 360," said Todd Mitchell, an analyst with Nollenberger Capital Partners.
Baker (Gartner analyst) said he expected Microsoft to ramp up marketing aimed at casual gamers in another month or so.
"They've got a pretty good offering for casual gamers with Xbox Live Arcade, but the problem they have is they are not perceived as a casual gamer platform," Baker said. "They have to do some messaging and marketing to that consumer to let them know the Xbox 360 is viable."
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Full Story: Reuters via Yahoo!News
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