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Activision CEO Sees 199usd Xbox360 and PS3 Within 24 Months
>> From news.yahoo.com:
[QUOTE]
Activision Inc Chief Executive Bobby Kotick said on Tuesday that prices on Sony Corp's PlayStation 3 and Microsoft Corp's Xbox 360 video game consoles must fall to $199 in the next two years to reach mass-market appeal.
Kotick said the PlayStation 3, whose lowest-priced model costs $400, was a good product, but that Nintendo Co Ltd's wildly popular Wii was leading the way with its $250 price tag. The cheapest Xbox 360 is $280.
The key price point for mass adoption was $199, he added.
"In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years," he said.
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Full Story: news.yahoo.com
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