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Xbox Live Hits 60pct Attach As New Details Revealed
>> From gamasutra.com:
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The headline figure for Jeff Sullivan, one of Microsoft's developer relations managers for the Games Technology Group, was the attach rate for Xbox Live amongst Xbox 360 users - a massive 60 percent, which is a huge increase over the 10 percent gained by the original Xbox.
"Every time I do this presentation I have to check what the new figures are," Sullivan said, before rattling off up-to-date stats such as Xbox Live has hosted over two billion hours of gaming, including over 500 million games of Halo 2. It also handles over 900,000 voice and text messages per day. But there's plenty more where that came from, with Microsoft on-track to hit its target of six million Xbox Live accounts in 2007.
Two key drivers of this growth will continue to be Xbox Live Marketplace and Arcade.
Used by 75 percent of connected users, Marketplace has handled over 30 million downloads. Future developments will see Marketplace content integrated more fully into games, so players can download new content such as cars without leaving the game.
Meanwhile, over on Arcade (which is used by 65 percent of connected users), over five million games have been downloaded. Conversion rates between free content and paid for downloads currently averages around 21 percent, with top games such as Geometry Wars and Uno up at 50 percent, while the lowest conversion rate is around 10 percent.
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Read More: gamasutra.com
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