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Interview: Microsoft's Shane Kim at DICE
>> Some quotes from 1up.com
[QUOTE]
1UP:What's the next big step in videogames?
Shane Kim: The thing I'm most interested in probably isn't the most immediate thing, but it really is where I think the future of the industry needs to go. It's becoming much more of a mass market form of entertainment. And all of these things are important, added realism or being able to play a more connected state via online, but to me, if we really want to become a mass market form of entertainment we really need to focus on things like story, character development and bringing real emotion to interactive entertainment. That's about broadening the audience and appealing to people who today don't participate in gaming.
1UP:Viva Pinata was branded the most important game of 2006 by Microsoft, what happened?
SK: I said that it was the most important game we were developing in our portfolio last year -- with all due respect to Gears of War -- the reason why I said that, is from a very specific standpoint in terms of what we were trying to do with Xbox 360 -- which is to win this next generation -- we have to broaden our audience. We have to expand beyond the core gamer segment that we've always done really well with. Now that's why Viva Pinata was so important and will continue to be so important going forward. & With respect to Viva Pinata, I believe that at the end of the day you guys will say 'you guys were right, it was one of the most important things MGS has done.' That's a very important property for us long term. We think that the title and the property have very, very long legs and will continue to sell particularly as we see the price point of the hardware coming down.
1UP:Will consumers have to pay to play Xbox Live matches over Games for Windows' Live service?
SK: Not all customers have to pay for Xbox Live on Xbox 360 [Silver and Gold], in the same way you're going to have a similar approach when we bring Live over to Windows. Those details are going to be announced pretty shortly. We have big value offering to customers because we can create an integrated Live experience across platforms. We do recognize that, unlike the Xbox 360 environment, there's existing competition in the PC online space. So we have to take that into account as we think about how we're going to structure our services, what they'll pay for and what they won't.
[/QUOTE]
For the full interview..
News-Source: 1UP.com
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