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Microsoft: We Like DRM
>> From forbes.com:
[QUOTE]
Steve Jobs wants the music business to drop restrictions for digital tunes. But Microsoft, which began competing head to head with Apple in the digital music business last fall, is happy with the way things are, says media exec Robbie Bach.
* Forbes.com: What do you make of Jobs' pitch?
* Bach: You kind of have to put that in a certain context. They're under a lot of pressure in Europe. They have to figure out how to deal with that. They really don't want to license FairPlay, for whatever reason. We don't completely understand that, but OK. We've been very focused on producing a DRM system. We're willing to license it across the board.
We think that's important. Certainly the content providers are the people who determine what the rights are. Our view is it's our job to provide the technology and the content providers can tell us what kind of restrictions and policies they want to apply to that.
We think DRM is important, and you can decide if you want to do it in the clear, that would be fine with us. You can decide you want to do it with a certain set of restrictions. Our job is to provide the technology you need for that. It's not just for music players--it's for phones, it's for other devices, because all that kind of media is going to flow through the ecosystem. It was an interesting letter, but I don't think it's anything that's particularly surprising.
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Full Story: forbes.com
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