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Lewis: Downloads do not detract from retail
>> From mcvuk.com:
[QUOTE]
Euro Xbox boss Chris Lewis says that digital downloads and boxed retail can live together.
The upcoming Xbox 360 download of Elder Scrolls IV expansion Shivering Isles looks set to take Xbox Live closer to delivering full priced product - but European Xbox boss Chris Lewis has insisted that Microsoft isn't encroaching on retail's stomping ground.
And whilst this is effectively cutting retail out of the loop, Lewis denies that it poses any danger to the High Street.
"There is a parallel opportunity through Live to offer demos, new levels, maps, characters etc," Lewis told MCV. "But these complement the retail full priced product completely and are not designed to detract but more to enhance."
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Full Story: mcvuk.com
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