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Viral Marketing Leads to Mock Gunfight
>> From canada.com:
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Several Ottawa high school students have been suspended for re-enacting an Xbox commercial that involves a mock gun fight[video] -- the latest in a series of attempts around the world to mimic the segment that, according to media analysts, amounts to free "viral advertising" for Microsoft Corp.
The latest incident took place on Tuesday in the cafeteria at South Carleton High School when a crowd of students shot finger guns at one another and feigned death by either falling or slumping to the ground.
"If you really want to get something rolling, what better way is there than telling young (people) they can't do it or see it," said David Spencer, an analyst at the University of Western Ontario. "If the establishment likes it, it has to be bad. If the establishment thinks it's bad, it has to be good.
"What's interesting about the whole story is who released it? Did the advertising agency do it ... did Microsoft do it?"
Following the Ottawa incident, six students were given one-day suspensions, according to some participants.
But some students who were suspended say they did nothing wrong.
Alex Dorward, 17, said he participated in Tuesday's flash mob because he just "wanted to have some fun."
"Our school spirit is terrible. No one does anything as a group, no one supports any teams," he said. "As far as we know, a flash mob is not breaking any school rules. People can point fingers and people can fall backwards."
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Full Story: canada.com
Video of the South Carleton High School 'Flash Mob': video.canada.com
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