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Kim: Microsoft 'Realistic' About Xbox 360's Japanese Prospects
>> From gamasutra.com:
[QUOTE]
Talking to Gamasutra, Microsoft Game Studios corporate vice president Shane Kim has been discussing the Xbox 360's Japanese outreach:
"I think we're very realistic about our prospects in Japan. When we launched Xbox 360 there, we didn't say we're going to win Japan. We said we need to do better in Japan, and for a couple of reasons. One, it's a big market. Two, we know that in order to do more there, we've got to develop more great Japanese content from Japanese developers, and that's why the partnership with [Hironobu] Sakaguchi is so important."
However, Microsoft's Kim went on the point out that it's not just sales success in the Japanese territory that Microsoft is aiming for, commenting: "It's also important to do well there because there are great Japanese creators and developers. I think developers and publishers in Japan are looking at the success the Xbox 360 is having in the West with titles that came from Japan like Dead Rising and Lost Planet, and realizing that it's an important business opportunity for them."
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Full Story: gamasutra.com
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