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Peter Moore Interview about Xbox360 by Microsoft's PressPass
>> From the Microsoft press release:
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Peter Moore, the head of Microsoft's Interactive Entertainment Business, discusses how Xbox 360 is changing the way people interact with their television, Microsoft's leadership position on parental controls and last week's video console sales data from market research firm, NPD.
PressPass spoke with Moore for additional background on the thoughts he shared with broadcast-industry leaders and how video gaming is reshaping the television landscape.
* PressPass: What is different about this wave of next-generation consoles?
* Moore: Beyond realism and immersion, this generation of consoles brings more social, more personal experiences into the living room.
With Xbox LIVE we offer the largest social network connected to your TV. The Xbox LIVE community was originally built to connect people who have a love of gaming, but it has since evolved into an incredibly rich and diverse community of six million people, who can connect daily with their friends and family in ways we never expected.
Members of the Xbox LIVE community currently send more than 2 million text and voice messages a day, and will soon be able to use Instant Messenger with up to six people on their contact list at one time, while playing games, listening to music or watching movies. IM adds to the variety of options friends and families already have to communicate with on Xbox LIVE, including voice and video chat.
It's a community that's growing in leaps and bounds, and continues to grow at a rate faster than industry analysts predicted and that we ourselves anticipated.
What's most remarkable about Xbox LIVE is the "stickiness" of the service, which is how we in the software and services business measure our product's true success. Xbox LIVE, quite simply, gets used.
* PressPass: Xbox 360 has held the industry record in software attach rate, or games sold per console, for eight months in a row. To what do you attribute this success?
* Moore:: Our best-in-class game portfolio is the core of why our customers are passionate about their Xbox. Xbox 360's software-attach rate continues to outperform the competition at 5.7 games sold per console, according to NPD. This record continues to demonstrate the depth and breadth of the Xbox games portfolio.
* PressPass: What direction is Xbox 360 heading through 2007 into 2008?
* Moore:: We're right where we want to be at this stage in the game. All in all, 2007 continues to be a very exciting year for Xbox 360 as we continue to expand our library of some of the best high-definition content, and the upcoming release of the worldwide phenomenon - "Halo 3" - which is among the biggest entertainment properties in history. We're also appealing to a broader audience by offering a deeper portfolio of games that appeal to gamers and non-gamers alike, and really get you off the couch and on your feet, like "Guitar Hero II" and favorites like "Dance Dance Revolution".
In addition, we recently announced a new version of Xbox 360 called the Xbox 360 Elite. This console includes a 120-GB hard drive, a high-definition multimedia interface (HDMI) port, a high definition (HD) cable and a premium black finish, and comes with a wireless controller and Xbox Live headset. The Xbox 360 Elite's larger hard drive gives the gaming community an opportunity to enjoy all that the next generation of entertainment has to offer - from video games to movies and TV shows available through Xbox LIVE Video Marketplace. Xbox 360 Elite joins the ranks of our Core and Pro offerings that provide consumers with the flexibility to purchase the version of Xbox that best fits their unique needs.
With our strong portfolio of games and industry-leading services like Xbox LIVE and Marketplace, we're excited to say we're still on track to hit our target of profitability in FY08.
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Read the whole press release Q&A: microsoft.com
Discuss this news item on our forums: forums.xbox-scene.com
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