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Ten lessons the Xbox Team can teach the rest of Microsoft
>> From zdnet.com:
[QUOTE]
When it comes to building community -- and profiting from it -- Microsoft's Xbox team is helping write the playbook.
That fact isn't lost on the rest of the company. Increasingly, other divisions at Microsoft are studying what the Xbox folks are doing right and trying to apply those lessons to their own products and services.
What are other Xbox learnings that various Microsoft teams -- from Windows, to Office Live, to CRM Live -- are looking to adapt and apply to their divisions? Richards offered up a number of examples:
1. Tiers need to be clear and simple. In Xbox Live, there is gold and there is silver. Fewer, simpler SKUs are better.
2. The dashboard is the UI. Users want access to lots of data, all in one place. They don't want to have to hunt for it.
3. An online marketplace sells content.
4. Arcade: Not everyone is a shooter-game pro.
5. Achievements are a way to stay in touch.
6. Ubiquitous voice and text are de rigeur.
7. Roaming accounts are key. Users want their audio and video content, contact lists, address books, favorites and other settings available on any device, anywhere at any time.
8. Build communities within your community. Gamerzones in the Xbox world allow similar types of users to more easily connect
9. Points are the new online currency.
10. Gamerscore = reputation. Other divisions at Microsoft have been wrestling with how to rank community participants by "reputation" to help users gauge which content/commentary to trust.
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Full Story: zdnet.com
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