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Gamasutra: Was Blue Dragon The Monster Microsoft Needed?
>> From gamasutra.com:
[QUOTE]
Last September, directly before the Tokyo Game Show, Gamasutra published an editorial called 'Microsoft's High Hopes In Japan', discussing "the company's admirable intent" to break the Xbox 360 out of its niche in Japan - but voicing concerns about how easy it was to do.
So, nearly two months after the release of Mistwalker's Blue Dragon, Gamasutra wondered just how well the traditional Japanese console RPG introduced Microsoft's Xbox 360 to Eastern gamers, and how similar Microsoft efforts - from other Japanese-developed console exclusives to specific regional ad campaigns - were impacting the country.
* Gamasutra: How did Blue Dragon actually affect perceptions of the Xbox 360 in Japan?
* John Ricciardi (COO and creative director of localization company 8-4): Not as much as I think most people hoped it would. It's gonna take a lot, lot more than two or three high-profile titles from Mistwalker to affect the perceptions of the 360 in Japan.
Microsoft's problems over here run deep--their situation isn't something that can be changed overnight or even in six months. The entire way they approach the Japanese market needs sweeping changes before any real progress can be made.
* Brian Ashcraft (Kotaku's Japanese correspondent): The excuse that there are no Japan-centric games went right out the window. The console went from being something you could play Halo on to something else entirely.
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Full Story: gamasutra.com
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