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HD-DVD Winning the European Race
>> From next-gen.biz:
[QUOTE]
The Sony backed Blu-ray format has been dealt a blow by the news that a number of independent European studios have decided to release films primarily on Toshiba's HD-DVD format.
Despite trailing Blu-ray sales in Northern America, a Financial Times report claims that HD-DVD appears to be winning the next generation format war in Europe, where 35 films from independent studios such as Studio Canal, Pathe and Filmax have been released on HD-DVD, opposed to just 10 released on Blu-ray.
While admitting that there is a long way to go before a clear victor emerges, Rodolphe Buet, Studio Canal's chief marketing officer, states that the marketing strategies employed by HD-DVD backers were far superior to those of Blu-ray manufacturers.
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Full Story: next-gen.biz
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