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Execs Fear User Generated Content
>> From next-gen.biz:
[QUOTE]
The results of the survey, which focused on growth strategies in the video games, TV and film industries amongst others, revealed that 57% of executives view user generated content as one of the three greatest threats to existing business models.
While 24% of respondents said they were unsure of how they would benefit financially from user generated content, 68% suggested that businesses would see profit from user generated content within three years. In excess of 70% of respondents expressed their belief that social media would continue to gather momentum.
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Full Story: next-gen.biz and webpronews.com
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