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Microsoft is rapidly losing its year long head start to Nintendo and Sony
>> From roughlydrafted.com:
[QUOTE]
Nintendo's Wii, while nearly impossible to find in retail stores, sold slightly above the company's second quarter June 2007 goal of 9 million units, reaching sales of 9,270,000.
Sony's PlayStation 3 also edged slightly above its 6 million goal for Q2 by shipping 6,210,000 units to stores. There is still significant inventory left unsold in stores, which prompted Sony to cut the PS3's price in July by $100, to $499 and $599 for the two PS3 models.
Microsoft had originally set a target of 15 million Xbox 360s by the middle of 2007, but dropped that target down to 12 million. Even with lowered expectations, the company was still unable to meet its goal, having only shipped 11,600,000 units by the end of June.
For the first half of 2007, while Nintendo sold 6 million units a quarter and Sony shipped 2 million per quarter, Microsoft was only about to push out 600,000 units a quarter, in large part because the retail channel is already full of unsold Xbox 360s.
When looking at actual worldwide sales reported by manufacturers, 360 unit sales are flattening out dramatically.
Microsoft has now had two quarters of sales well behind last year's sales.
In its second year, the Xbox 360 is slipping behind every quarter in year over year sales, and not by a little. This years' Xbox 360 sales are less than half those of 2006's.
While Windows Enthusiasts like to deride PS3 sales as low, Sony's relatively high priced console is selling at identical levels to Microsoft's 360 figures from last year after its initial stumble out of the gate.
In other words, the PS3 is matching the Xbox 360's first year sales while 360 itself isn't, allowing Sony to incrementally catch up while Microsoft languishes with static sales.
In just half a year, Sony is at half of Microsoft's sales, despite the Xbox 360 having been on sale for over a year and a half. Nintendo's Wii, however, is taking off in a way that leaves both of the HD consoles behind. It appears poised to pass total sales of the 360 next month at the end of the third quarter.
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Full Story: roughlydrafted.com
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