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UK Survey: Xbox brand not as 'Cool' as Sony or Nintendo
>> From gamesradar.com:
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The CoolBrands list was determined by a poll of over 2,000 young people in Britain and The CoolBrands Council. PlayStation clocked in just below Google at sixth place in the top twenty list of cool brands, while Nintendo reached ninth place. Aston Martin topped the table, followed by iPod and YouTube.
The Xbox brand did make the long-list - a group of 500 brands from which the top twenty was picked. But it obviously wasn't nearly cool enough to oust chocolate maker Green & Black's or e-tailer Amazon from the list of the top twenty coolest.
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Full Story: gamesradar.com
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