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Microsoft Dismisses Wii Sentiment
>> From next-gen.biz:
[QUOTE]
BrandIntel's study, "Top Video Game Console Report: Consumer Insight Monitor" rated purchase intent for the Wii at 3.7, followed by Xbox 360 at 3.4. PlayStation 3 was ranked at 3.1, just above neutral on the five-point scale.
A rep for Microsoft responded to the study in a prepared statement to Next-Gen, saying, "We are exactly where we need to be at this point in our lifecycle, and would not trade places with anyone"--an expected response from a Nintendo rival.
BrandIntel found that the Wii's relatively low price, intuitive control scheme and general focus on the causal player drove consumer sentiment. The report showed that Xbox 360 was tops with the hardcore crowd, though.
"When we launched Xbox 360 back in November 2005, we knew that strategically it would be imperative for us to first win over the hearts and minds of the core gaming audience before focusing on a broader audience. If gamers didn't love us, we didn't stand a chance," the rep said.
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Full Story: next-gen.biz
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