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Gamasutra NPD May Numbers Analysis
>> Gamasutra posted an analysis of the May NPD numbers:
[QUOTE]
Monthly Xbox 360 sales have dropped each successive month since the Holiday 2006 season, with May sales of Microsoft's system at only 53% of their January 2007 level.
The Xbox 360 Elite, a $480 higher-end version of the system with a larger hard drive, appears not to have driven sales significantly during April or May. Microsoft continues to maintain that it is pleased with sales of its system, but the fact is that the Xbox 360 has been on the market for 19 months and by this time last generation each system (PlayStation 2, Xbox, and GameCube) had dropped its price.
If Xbox 360 sales continue to flag when the June numbers are in, Microsoft may have to take action and reduce prices to bolster sales, even if it hasn't yet made the switch to the 65nm process it intends to use in an upcoming hardware revision.
Finally, a happy note for the Xbox 360 and its new game Forza Motorsport 2. Back in 2005 when the original Forza launched, it was on sale for almost the entire month of May and managed to sell a respectable 185,000 copies.
For the sequel, however, its sales began at the end of May -- the 29th -- and still managed to make the top 10 software list with 217,000 copies. Microsoft has to be pleased with that result.
[/QUOTE]
Full Story: gamasutra.com
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