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Console 'sweet spot' is 199usd, says Microsoft
>> From gamesindustry.biz:
[QUOTE]
As Microsoft reveals intentions to target families with new titles and a renewed marketing push, group product manager David Hufford has said he's well aware that USD 199 is the ideal price for the family audience.
Although the company has avoided a significant price reduction of the Xbox 360 since release in late 2005, analysts and industry watchers expect a cut in time for the Christmas period.
It's not only price where Microsoft intends to follow its rival's lead. Targeting the family group with new titles and a renewed marketing push is another priority, as it hopes to shake off the 'hardcore' tag that held back sales of the original Xbox.
"If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people," commented Xbox boss Peter Moore.
"What I need is a solid business with 90 million people."
[/QUOTE]
Full Story: gamesindustry.biz and bloomberg.com
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