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Microsoft boosts Xbox 360 component orders due to upcoming Halo 3 launch
>> From beyond3d.com: [QUOTE] Words on the street of Taipei has it that optical drive OEM Lite-On IT expects to increase its shipments of DVD-ROM drives for the Xbox 360 at the eve of anticipated launch of the third Halo game, Microsoft's biggest gaming franchise.
DigiTimes also reports that Lite-On declined to comment due to non-disclosure agreements that bind the company to their clients. Sources close to component makers, which supply Lite-On with DVD-ROM drive parts, said that they began to increase their shipment toward Lite-On in June.
In other words, the production of DVD-ROM drives has definitely gone up at Lite-On and the Halo (3) effect on the Q3/Q4 Xbox 360 sales has surely something to do with that. [/QUOTE]
Full Story: beyond3d.com | digitimes.com
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