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Microsoft squares up to Nintendo
>> From mcvuk.com:
[QUOTE]
While Xbox 360 continues to build momentum within the UK enthusiast gamer market, regional vice president of the EMEA home and entertainment division Chris Lewis has told MCV that invading Nintendo's patch is vital in taking Xbox 360 to the next level.
"Our drive is to appeal to a wider genre with more casual types of gaming," he said. "Clearly we need to continue toward more casual-based gaming experiences, and more peripheral-based gaming experiences in front of the screen.
"You're going to hear more about that at E3. For 360 to appeal in the way we want it to and for us to achieve our aspirations, we need to be in the broader space as well as investing in the core element."
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Full Story: mcvuk.com
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