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US Price Drop Boosted Xbox360 50pct in Weekly Sales
>> From vgchartz.com:
[QUOTE]
The week ending August 11, 2007 saw two significant events in the Americas. Starting August 8, the Xbox 360 price drop went into effect for all three Xbox 360 SKUs. Additionally, Sony's new $600 PS3 - with extra storage and Motorstorm - began to become widely available at retail.
Platform | 11-Aug | 4-Aug
Wii | 86,469 | 91,946 | -6%
PS3 | 41,499 | 38,852 | +7%
Xbox 360 | 52,484 | 35,005 | +50%
While the $479-$449, $400-$350, $299-$279 price drops boosted 360 significantly, it did not have same impact as Sony's $100 price drop in the initial week. However, with 360 closer to mass market, the increase in sales is likely more sustainable, despite a smaller increase in the initial week.
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Full Story: vgchartz.com
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