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Using Xbox Live for Concept Testing
>> From next-gen.biz:
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Owen Davis with Evolution Research says the future of videogame research may involve Xbox Live users playing games as early as the concept stage.
According to Microsoft more than half of all Xbox 360's sold worldwide are currently connected to Xbox Live. Another 85% of these gamers have downloaded content from the Xbox Live Marketplace. The opportunity here is a delivery mechanism for early stage game play footage across a popular and easily accessible platform. In the future it will be possible to quickly and securely deliver limited access to these types of media to a large number of gamers. After exposure to these media we will be able to effectively measure gamer interest in game play mechanics as well as other key measures related to game concepts. Data collection on the Xbox 360 is particularly interesting because of the range of input devices. Gamers will be given the ability to use their controllers to provide response to closed-ended questions. Use of the headset and vision camera will be utilized for important open-ended responses about their experience. Although this method of media delivery and data collection is not exclusive to the Xbox 360, the platform is already configured in a way that would allow rapid execution for this methodology with little modification.
The logical next step to concept testing is live game play testing. Traditional play testing involves a closed doors and a handful of gamers in a central location. Issues related to current console-based play test methods include turnaround time, geographic and demographic restrictions, and cost. Most important of all is the restrictive sample sizes. In the same way that PC-based alpha and beta game play testing changed over a decade ago so will console play testing.
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Full Story: next-gen.biz
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