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Almost a Third of 360 Owners Don't Know Xbox Live Arcade Exists
>> From biz.gamedaily.com:
[QUOTE]
We present data here from a national online survey of 1800 U.S. households, of which 149 owned an Xbox 360, over 64% of whom indicate they play games online with their Xbox 360. We also present data that shows that 70% of owners have used Xbox Live Arcade - both to try free games, as well as to buy games. However, the larger group (42%) have only tried out free games. While 28% have actually bought a game at XBLA
But remarkably, 30% of Xbox 360 owners report that they have never even heard of XBLA. Considering these buyers of the Xbox 360 are serious, if not hard-core gamers, and all the attention given to XBLA, it is surprising to us that still almost a third of Xbox owners are not familiar with XBLA.
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Full Story: biz.gamedaily.com
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