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DreamWorks Animation, Paramount choose HD DVD
>> From reuters.com:
[QUOTE]
Viacom Inc's Paramount Pictures and DreamWorks Animation SKG Inc said on Monday they will release their DVD titles exclusively on HD DVD ahead of what they say could be the biggest holiday season ever for DVDs.
Paramount had sold titles in both the new high-definition formats -- HD DVD and Blu-Ray -- but settled exclusively on HD DVD after deciding that it offered better quality, lower-priced players and lower manufacturing costs, Kelley Avery, president of Paramount Home Entertainment, told Reuters.
"This has been the biggest summer on record for movies, it will be the biggest fourth quarter for popular movies for consumers," Avery said. "At the same time, we have HD DVD players that are truly affordable."
Paramount's first releases under the exclusive HD DVD program include "Blades of Glory" on August 28, and the summer blockbusters "Transformers" and "Shrek the Third", due for release later this fall.
The exclusive agreement does not include movies directed by Steven Spielberg for DreamWorks SKG, a Paramount unit. It does include all other movies distributed by Paramount, DreamWorks, Paramount Vantage, Nickelodeon Movies and MTV Films.
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Full Story: reuters.com
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