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Microsoft launches viral marketing campaign for Halo 3
>> From gamesindustry.biz:
[QUOTE]
Microsoft has begun promoting Halo 3 with a viral marketing campaign that promises to reveal more about the game's universe and backstory.
The campaign kicked off this weekend when groups from an organisation called The Society of the Ancients took to the streets of cities such as New York and London to hand out flyers with the message, "We are not alone."
The logo on their flyers and t-shirts matched the one used by a mysterious poster on the Halo forums. It also appeared on a cryptic email sent out by Microsoft.
A Society of the Ancients website has been set up, complete with countdown clock.
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Full Story: gamesindustry.biz
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