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Screen Digest Investigates Long-Term Console Performance
>> From gamasutra.com:
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In a newly published report, Nick Parker of UK-based analyst group Screen Digest takes an in-depth look at the long term prospects of all three major consoles, wondering if the Xbox 360 has hit a wall, stronger investments in the Wii might "reduce the pot to invest in the other two platforms," and when hardware-driving exclusives might hit the PS3.
For Xbox 360, European hardware sales seem to have hit a wall. The target market is still too focused on adult males and the brand does not enjoy the same cachet in non-Anglo Saxon markets as it does in the US and, to a lesser extent, the UK. The FPS / shooter genre is well served on the Xbox 360 with numerous high quality titles, so satisfying the adult male demographic is not a concern, but failing to break out of a small number of genres and thereby appealing to groups outside of hardcore gamers is.
A scratching of heads has started over questions concerning the long term viability of the platform in some territories. With the UK underpinning European performance and without year on year sales improving across the rest of the region, the platform could be in jeopardy on a global basis. Despite this, some of the most eagerly awaited titles for Q4 cited by consumers are on the 360 (eg, Halo 3, Bioshock).
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Full Story: gamasutra.com
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