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Analysts Surprised By July's 360 Success
>> From gamasutra.com:
[QUOTE]
Said Pachter, who, along with simExchange, had predicted the PS3 to eclipse 360 sales with the former's price cut and the latter's highly publicized red ring warranty issues, "Xbox 360 demand was far stronger than we expected this month, with sales just above those for the PS3. We had expected a decline in demand due to the warranty issue and price competition from Sony. We now expect Xbox 360 sales to increase, as the warranty issue appears to be of little concern to consumers, and the recent price cut should stimulate demand."
simExchange expressed many of the same feelings, adding that "the market overreacted to the leaked upcoming Xbox 360 price drop and the warranty issues as deterrents to July purchases, and saying "given the lifetime unit sales predictions for the Xbox 360 and the PS3, the Xbox 360 will continue outselling the PS3 every month through the holidays."
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Full Story: gamasutra.com
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