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Microsoft Plans to Cut Xbox 360, but not at E3
>> From bloomberg.com:
[QUOTE]
Microsoft needs to lower Xbox's prices, ranging from $299 to $479, to increase sales and lure customers who aren't interested in traditional combat and racing video games, Shane Kim, vice president of Microsoft Game Studios, said in an interview. He declined to say when a price cut may be announced. It won't happen at this week's E3 games conference, he said.
``We need to compete effectively for that customer and part of that is getting to the mass market price point for the console,'' said Kim. ``We definitely are working on that area.''
``A price cut would give the Xbox 360 an advantage over its rivals, particularly in North America where you have a choice of consoles to play the same game,'' said Etsuko Tamura, an analyst at Mizuho Investors Securities Co. in Tokyo. ``There's a lack of Xbox titles in Japan so a price cut here would have no effect.''
[/QUOTE]
Full Story: bloomberg.com
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