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Microsoft in for the Long Haul in Japan
>> From next-gen.biz:
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Speaking to Game | Life, Shane Kim, corporate vice president of Microsoft's Game Studios, acknowledged that the company was not going to win in Japan, in this generation at least.
"I still am a believer in our ability to do well in Japan. We're not going to win in Japan. We know that. That was never our goal, this generation, to win in Japan. We can win this generation without winning Japan. But we can do well in Japan. Now that's going to take a long time."
Jeff Bell, Microsoft's corporate vice president of global marketing, was also frank in his assessment of how the Xbox 360's been performing in Japan.
"We are not happy with our situation in Japan. We've got a great team though. Sensui-san is doing a great job at making things better. We launched Blue Dragon and our sales have doubled. Now granted that's a thousand a week, so that's not enough. We are at least making progress," he said.
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Full Story: next-gen.biz | blog.wired.com | siliconera.com
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