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Analyst: There was no Xbox360 Price Drop at E3 Because of RRoD
>> From next-gen.biz:
[QUOTE]
Pachter also speculates that Microsoft opted not to choose E3 to announce an Xbox 360 price cut for fear of sending out the wrong message to consumers in light of recently acknowledged problems with the system.
"The company did not cut the price of its Xbox 360 despite our speculation that Microsoft would feel compelled to do so after Sony's price cut. It appears to us that the company is trying to deal effectively with its warranty issues, and was concerned that a price cut so soon after the announcement might send an unintended signal that discounts were required to move hardware."
However, Pachter goes on to state that an Xbox 360 price cut is still "appropriate" and that it should occur later this year.
[/QUOTE]
Full Story: next-gen.biz
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