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EA Signed Exclusive Licensing Deal With The NFL
>> From money.cnn.com:
[QUOTE]
LOS ANGELES (CNN/Money) - In a conference call earlier this year, Electronic Arts said it would take any necessary steps to protect its flagship "Madden" franchise. But nobody was expecting this.
EA's announcement it has signed an exclusive licensing deal with the NFL and the NFL Players Association effectively removes the competition from one of the industry's most popular genres. Under the terms of the deal, no one else will be allowed to develop or publish a video game (for any system) featuring NFL teams, players, stadiums or footage for the next five years.
EA did not announce the terms of the deal, but sources told me the price tag was north of $300 million (though well below the $500 million figure some have suggested).
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Read the whole story on money.cnn.com.
Thanks to Gonzo_PhD for the link.
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