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Microsoft bets on fast Xbox growth in Brazil
>> From reuters.com:
[QUOTE]
Microsoft is going to start selling its Xbox 360 video game console in Brazil next month after years of planning, a company official said on Thursday.
Daniel Cervantes, director of Microsoft's Latin America games and entertainment division, predicted that Brazil's market could be Microsoft's biggest in Latin America for the Xbox 360 in the next five years. Microsoft started selling the console in Mexico, Chile and Colombia earlier this year.
Cervantes said 500,000 to 600,000 video game consoles are sold annually in Brazil, but they are brought there by third party vendors, not manufacturers. Analysts say there is a user base in Brazil for about 11 million game machines.
The company will be selling the Xbox for 2,999 reais ($1,399) in stores and on Web sites, but product brought to Brazil unofficially by third parties can be found for between 1,600 reais and 1,900 reais.
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Read More: reuters.com
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