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Strategy Analytics: Microsoft Has It All To Prove
>> From the press release:
[QUOTE]
Sony launches its PlayStation 3 games system in the US this Friday, but Microsoft's Xbox 360 is facing even greater pressure to produce a strong holiday season, according to the latest report from Strategy Analytics. To meet its target, the Redmond, WA, giant must sell four million consoles over the gift-buying season.
"Sony will sell everything it can make of its new system," notes David Mercer, Principal Analyst. "But Microsoft has already had a year in the market to cream off early adopters, so the next few weeks will demonstrate how much pent-up demand there really is for the Xbox 360, and how many disappointed PS3 buyers are willing to switch camps."
The report predicts global sales of nearly 9 million next-generation games consoles during the last quarter of 2006. The Xbox 360 will remain the leading system through most of 2007 but the PS3 will be catching up by the end of the year and is still set to become the dominant platform of the next generation.
Cumulative Sales 2005-2012 - Millions Units
* Sony PS3: 121.8
* Microsoft Xbox 360: 59.7
* Nintendo Revolution: 23.3
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