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Brand Perception: Wii 1st, Xbox 360 2nd
>> From gamasutra.com:
[QUOTE]
Toronto-headquartered research firm BrandIntel has released the latest in its weekly next-gen tracker studies finding the Wii seeing more competition from the Xbox 360 for positive sentiment.
The tracker bases its 'sentiment averages' based on a number of discussion criteria such as general appeal, purchase intent, and brand image to get an overall look of consumer perceptions of each individual next-gen console.
Microsoft's Xbox 360 maintains a solid overall number two share in consumer perception, despite the launches of its next-gen competitors, maintaining above average sentiment scores in 70% of BrandIntel's criteria. It is, of course, leading by far in availability, with both the PS3 and Wii in short supply. The company has also found it alone covers 45% of all online-gaming related discussion, with 75% approval of its online features. Its current software lineup and graphic abilities also hold it steady against the competition.
[/QUOTE]
Read More: gamasutra.com and brandintel.com
Discuss this news item on our forums: forums.xbox-scene.com
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