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Gamesutra Dev Opinion: Sharing Games is form of Marketing
>> From gamasutra.com:
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Following an article on the state of piracy in the December 2006 issue of sister magazine Game Developer, programmer McKay Salisbury has written in to vigorously refute it, suggesting in this editorial that "sharing music and games is a form of marketing".
Basically what I'm saying is that me pirating 1 game from Blizzard over a decade ago got me introduced to their game-making abilities, and I'm hooked. I'm a dedicated brand consumer. Sure, Interplay is teetering on the edge of bankruptcy, but that's because they stopped making good games. If you ask me, sharing music and games is a form of marketing. If your content sucks, you'll "lose money" to piracy, because people will see that your content sucks. If your customer likes your stuff, either they're too cheap to have bought it in the first place, or they'll buy it, or something else you make later, because it's a product worth buying.
$3,000,000,000 in losses due to piracy? But I want to know how much revenue that has and will generate because there are badly packaged versions of your product floating around the streets of Hong Kong, and around the Internet."
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Read More: gamasutra.com
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