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Microsoft's Scott Henson on TV and movies
>> From joystiq.com:
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We recently had a chance to speak with Scott Henson, director of platform strategy for the Xbox 360, to get some more details on the high-definition movie and television downloads service.
Henson told us that the files would indeed be stored locally on the 360's optional hard drive unit; there would not be an option to stream videos from your Windows computer (after all, there are already ways to do that). The files will (predictably) be in Microsoft's proprietary WMV format, which has already proven to be a reliable delivery mechanism for HD content. Using this codec, they estimate a 22 minute high-definition television program (sans commercials) will weigh in at approximately 1GB, while the standard definition variant (which you will automatically own as well) will top out around 300MB. Due to bandwidth considerations, storage realities, and their insistence that 720p is the "sweet spot" for high-definition content, all Marketplace movies and television shows (like the existing trailers) will max out at 720p.
Henson said you'll have two weeks to start that downloaded movie rental and, once you have, you'll have 24 hours to finish it. Inside that 24 hour window, you'll be allowed to watch the rental as many times as you like. The television shows are download to own, similar to the iTunes Store. If you get a new hard drive, you'll be able to download them over again, as many times as you like.
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Read More: joystiq.com
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