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Microsoft's Kim: No Blu-ray Drive Coming for Xbox 360 (again)
>> From homemediamagazine.com:
[QUOTE]
Microsoft has nothing in development for any type of Blu-ray Disc add-on for the Xbox 360, said Microsoft Game Studios head Shane Kim, head of Microsoft Games Studios, during a roundtable at the company's 360 Spring.
"I know Blu-ray provides some visual boost for people who want a physical HD format, but we're not seeing that format taking off, in general," Kim said. "The DVD format is still doing well. Eventually, the price of Blu-ray players will come down to $150 and the value proposition of a $300 or $400 PlayStation 3 as a game console and movie player will be impacted."
"Video Marketplace helps us to speak to the more casual gaming audience," said Kim, who added that he believes Microsoft chose the right strategy for distribution of entertainment via Video Marketplace. "There's a lot more to our brand than just hardcore games."
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Full Story: homemediamagazine.com
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