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Shane Kim: 'Our Competitors Don't Recognize The Importance Of Relationships'
>> From gamasutra.com:
[QUOTE]
At the Vancouver Game Summit, Microsoft executive Shane Kim delivered the keynote - in interview form. The Microsoft Game Studios boss was quizzed by The Electric Playground co-creator Victor Lucas.
On Microsoft Game Studios' role, Kim explained, "Our job, for the last four or five years, has been to become a first party that drives a successful platform. It's very expensive to develop the high-end multiplayer HD content. It's very difficult to rely on third party for these reasons - GTA is an exception. It's not a matter of quantity, but a matter of quality. We really try to do things we believe in."
Kim indicated that acquiring external developers is not something "to look at lightly," but it is on the table. "That's always an option for us," he said.
Victor then brought up Bungie, which undertook a high-profile move to independence after being a subsidiary of Microsoft for several years.
Said Kim, "We still have a strong working relationship with Bungie - you could even say stronger than it was before. In this industry, independence is a strong motivating factor. The good news for us and for Halo fans is that we're still working with them. They love Xbox 360, they love Xbox Live, so it's really not about publishing on other platforms. There are trade-offs on the creative and development side when you go multi-platform."
The exec was unwilling, however, to address when that system [Xbox Live Arcade - downloadable games] would scale up to offering larger, retail-sized games. "That's a really complicated issue," he admitted. "It's a little more complicated to download full content. We are developing resources to manage storage, bandwidth, and all that, so it is inevitable, but I'm not sure of when that will be."
On dealing with third parties in general, Kim said simply, "Microsoft people are just nice people. There are some important constituencies out there. When we began, we were the new kids on the block, and we needed to work hard to earn trust. We're fortunate in that some of our competitors don't recognize the importance of relationships. Our communication becomes a huge advantage during launch and marketing with retailers."
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Full Story: gamasutra.com
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