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Microsoft's Bach and the RROD
>> From next-gen.biz:
[QUOTE]
The "Red Ring of Death" proved to be a billion-dollar mistake for Microsoft, but Microsoft's Entertainment & Devices Group boss Robbie Bach says defects have had little impact on Xbox 360's image with consumers.
"The amazing part of that whole situation is that when we look at brand preference, customer satisfaction, willingness to recommend, none of that data has moved through that whole process," Bach said. "The number-one complaint I get from people is that it is taking you too long to fix the console."
Bach said that fans who have gone through two or three defective Xbox 360 consoles only to remain loyal to the brand are representative of the "power of the product offering and service we provide."
Bach continued, "In the ordinary course of something like this, you would expect it to show up in the customer reaction data. We just haven't seen that.
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Full Story: next-gen.biz
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