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MS game exec John Schappert talks about Live, Netflix deal, and Blu-ray
>> From venturebeat.com: [QUOTE] * VB: Will you have micro transactions with the avatars? * JS: That may be in the future. In the near term, we want to launch these with great customization and a great library of accessories this fall. I think there is a lot more we can do with them. You will see us continue to add experiences that make use of the avatar. Our goal is not to create a sterile environment where you move furniture around. It's about how can we make our gaming experiences better. That is why you see the first usage of avatars will be in games on the Xbox Live Primetime channel like 1 vs. 100, Scene It? (pictured above) and Uno Rush. What's nice about the avatars is they can be your gamer persona for your online profile picture or your in-game person. Your avatar can be your in-game person.
* VB: There were other rumors of things. A motion-sensitive controller. Did you study that? * JS: You know our answer but it's good of you to ask. We would be remiss if we did not invest in new technologies. We are always doing that. We were proud at this show that we had great games for our core audience. We had a brand new Xbox interface. New casual games, new video partners, and the Netflix partnership. That's what our focus is on now.
* VB: The Netflix deal stands out as more important. Like maybe it will be the end of Apple TV. Why would you want other boxes for movies? * JS: Through the power of software, we can change the functionality of the Xbox 360. That's the beauty of it. We saw Netflix had a cool new feature that could go with our box. Our job is to provide as many entertainment options as we can to our consumers.
* VB: And you aren't that interested in a Blu-ray player on the Xbox 360? * JS: Sony announced they're going to have their own video store on the PlayStation Network. That validates our own view that the future is not about an optical-format battle. It's about having movies delivered to you digitally. They announced seven partners. We have 45 today. We think that digital distribution is the way to go. [/QUOTE]
Full Story: venturebeat.com
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