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GTA IV Breaks Entertainment Launch Records
>> From next-gen.biz: [QUOTE] Retail sales of Grand Theft Auto IV topped $500 million during its first week on sale, surpassing the all-time entertainment records for day one and week one sales by dollar value.
According to publisher Take-Two, Grand Theft Auto IV sold approximately six million units globally with an estimated retail value of more than $500 million in the first week. The game sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.
Halo 3 set the previous videogame box office launch record, generating $300 million in first week sales, while Pirates of the Caribbean: At World's End held the all-time entertainment launch record after grossing $404 million in six days. [/QUOTE]
Full Story: next-gen.biz
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