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MS Sponsored Lounge at Hotel Sax Chicago Successful
>> From hotelsmag.com:
[QUOTE]
The Microsoft-sponsored lounge at Hotel Sax Chicago has been a rousing success--so much so, says a Microsoft spokesman, that a number of big brands are eager to customize the concept for their hotels as a way to increase their hipness and, accordingly, their room rates. Look for versions of "The Studio--experience by Microsoft" to begin cropping up in a few major (as yet unnammed) hotel chains within the next year or so.
The expanded Microsoft lounge rollout effort has been internally code-named "Project Joliet," and the company has put together an innovative promotional campaign targeted toward the hotel industry. Check out the flashy Project Joliet Web site, including customer testimonials via embedded video.
[/QUOTE]
Full Story: hotelsmag.com
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