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Nielsen: Xbox 360 Number 1 with 12-17 men and 25-34 women
>> From gamedaily.com:
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With all the talk of Nintendo expanding the video game audience, it should come as little surprise that new data from Nielsen Media Research suggests that Wii fares best with young boys and older women. The metered usage data, which covers last year's all-important fourth quarter (October - December), shows that Nintendo's console does a good job attracting boys age 6-11 and women age 25-34.
As for the other consoles, Nielsen found the PS3 to skew the oldest of the three platforms, possibly because of consumer brand loyalty and since Sony dominated the market with the PS One in 1994 and PS2 in 2000.
Microsoft's Xbox 360, meanwhile, seemed to find the middle ground between Wii and PS3. Among males, the largest percentage of usage was found in the 12-17 age group, older than Wii, but younger than PS3. For females, the 25-34 age group had the highest percentage of usage.
Overall, however, while the Wii was the least used console on average, the Xbox 360 saw males using the Xbox 360 on nearly twice as many days per month as females (10.2 vs. 5.4 in December). On the PS3 and Wii, usage breakdown by gender was much more balanced.
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Full Story: gamedaily.com
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